Engineered Attention · Founded by Rhett Meek

Get the views.
Then get the customers.

Some businesses can’t get views. Others get views that never turn into a single sale. Rhett Meek fixes both with a system you can watch work: test your content, keep what wins, turn that attention into customers, and only put ad dollars behind posts that already proved themselves.

See if your business is a fit How the system works

Rhett reviews every application himself and keeps his client list small on purpose.

ExampleTrial reel test: same video, 5 hooks

A
“You got 10,000 views and zero customers.”
31% · 4.2K views
B
“Views don't pay the bills. This does.”
24% · 2.8K views
C
“Your video isn't bad. Your first 2 seconds are.”
61% · 38.6K views
Winner
D
“Rate these 5 hooks. Then I'll show you which won.”
39% · 7.9K views
E
“Why didn't my viral video make a dime?”
33% · 5.1K views

WinnerMain feedBecomes the ad

Where the system was built

goHUNTSocial media manager → growth marketing manager
Sol Energy DrinksCo-founder
The classroomStudents making 5 figures+ through social media

The problem

10,000 views. Zero customers.
Sound familiar?

Most business owners land in one of two spots. Neither one is your fault. The bad advice is the villain here, not you.

Spot one

The ghost town

You post when you remember. A few likes trickle in, no customers follow, and you’re starting to believe social media just doesn’t work for your industry.

Spot two

The vanity report

You paid an agency or boosted posts. You got a report full of reach and impressions (how many people saw it), but the phone didn’t ring and the register stayed quiet.

Both have the same fix.

Stop guessing. Start testing.

The Engineered Attention system

Attention, engineered.

Four steps. No secret hacks, no guesswork, and nothing you can’t see for yourself. It borrows from the hunt: scouting is research, patience is testing, and the shot is the conversion.

01Scout

Find what your customers actually care about.

Before anything gets filmed, we research what your buyers search for, what's already working in your space, and which topics have real proof of demand. You don't find the elk by walking loud.

Scouting reportWhat your buyers search for

“How much does ___ actually cost?”Film it
“Is ___ worth it? Honest answer.”Film it
Mistakes people make with ___Film it
Behind the scenes: how it’s madeFilm it
Our new logo revealSkip

Proof of demand before a single minute of filming.

02Test

Let the data pick the winner.

Same video, different hooks. Different filming styles. Trial reels show each version to people who don't follow you yet, so testing never clutters your feed. Opinions start the conversation. Results end it.

Trial reelsShown to non-followers

Version A

We’ve been in business since 1998.

Views: 1.9K
Kept watching: 18%
Shares: 4

Version B

Stop overpaying for this.

Views: 24.7K
Kept watching: 57%
Shares: 311

Same video. One new opening line. The data picks the winner, not opinions.

03Convert

Turn attention into actual customers.

Views are the means, not the goal. Every post gets a clear path to a customer: comment a keyword, get a DM, book a call, buy. If a post can't make the register ring, it isn't finished.

Path to a customerEvery post gets one

1PostWinning reel goes to the main feed
2Comment“Comment GUIDE and I’ll send it”
3DMGuide delivered, a real conversation starts
4CallInterested buyers book a call
CustomerThe register actually rings

04Scale

Put ad dollars behind proven winners only.

When a post wins organically, it earns a budget. Spend goes behind content that already proved people care, instead of paying to find out. The cheapest ad you'll ever run is one you already tested for free.

Ad budgetOnly for proven winners

Untested ad

You pay to find out if anyone cares.

Proven winner

He’s done it inside a real company. And from scratch.

goHUNT9-figure software company · hunting industry
Started as social media manager and grew into growth marketing manager, running paid ads and social.
Sol Energy DrinksCo-founder
Co-founded a healthy energy drink brand with his best friend. He knows growth from the owner's side of the table.
The classroomHigh school teacher
Taught social media, business, marketing, and entrepreneurship, and helped his students make real money through social media. Several made five figures or more in less than a year, while still in school.
Where it startedSocial media for local companies · IT firm
Helped companies with their social media and worked at an IT firm before going all-in on growth.

The receipts

No borrowed logos. No inflated case studies.

Engineered Attention is built in public. You’ll see the tests, the real numbers, and the receipts as they come in.

The founder

Marketing is just hunting with a phone.

Scouting is research. Patience is testing. The shot is the conversion. Rhett learned all three long before anyone gave him a marketing title, and he’s a teacher at heart, so you’ll learn them too.

1
Payson, Utah
Grew up playing football and basketball and running track.
2
Chile
Two years on a mission, knocking doors in a second language (plus some Portuguese and French Creole). The toughest audience he's ever had.
3
College football
Played a year, then realized the traditional path wasn't his.
4
First clients
Helped companies with social media, worked at an IT firm, and co-founded Sol Energy Drinks with his best friend.
5
The classroom
Taught high school social media, business, marketing, and entrepreneurship. He helped students make real money through social media, and several made five figures or more in less than a year.
6
goHUNT
Social media manager turned growth marketing manager, running paid ads and social at a 9-figure software company.
7
Engineered Attention
Teaching the system to businesses that want customers, not just followers.

The path so far Next waypoint

How Rhett works

Five rules. Every post, every client, no exceptions.

01
Give first
Attention is earned by giving people something worth their time: education, entertainment, or real testimony.
02
Test, don’t guess
Hooks, topics, and filming techniques get tested until the data says what works. That’s the engineered part.
03
Customers over views
Views are the means, not the goal. Every piece of content needs a path to a real customer.
04
Identity over product
People don’t just buy products. They join something. The goal is a brand people want to be part of.
05
Teach it forward
You’ll understand why things work, so you’re never stuck guessing. Kind, patient, and honest, always.

Who it’s for

Rhett is picky about who he works with. On purpose.

He keeps his client list small so he can stay hands-on: testing, teaching, and actually knowing your business. Local services, outdoor and lifestyle brands, product companies, software, and everything in between. The industry matters less than the mindset.

You’re probably a fit if…

You want customers, not just followers.
You sell something people can get excited about: a product, a service, a story.
Someone on your team will show up on camera, or is willing to learn.
You'll let the data win, even when it isn't your favorite idea.
You want to understand the why, not stay dependent on an agency forever.

Probably not a fit if…

You're hunting for a secret hack or overnight viral fame.
You measure success in likes and follower counts.
You want content made without being involved at all.
You need guaranteed results by next week.

No hard feelings. If it’s not a fit, Rhett will tell you straight.

Sound like you? Want to see if your business is a good fit?

Start your application

Apply

Want to see if your business is a good fit?

Rhett only takes on a handful of businesses at a time. Tell him where you’re at, and he’ll tell you straight whether Engineered Attention is the right move.

1
You apply
Three quick steps, about two minutes.
2
Rhett reviews it himself
No sales team, no auto-responder pretending to be him.
3
If it's a fit, you talk
You'll hear back to set up a call and an honest look at what to test first.

Questions

Straight answers.

No jargon, no runaround. If your question isn’t here, ask it in your application.

Do you only work with hunting and outdoor brands?

No. Outdoor and lifestyle brands are home turf (goHUNT, Sol Energy Drinks), but the system works for any business that wants customers from social media: local services, product brands, software, professional services, and more. The industry matters less than your willingness to test.

Do I have to be on camera?

Someone does, but it doesn't have to be you. The businesses that win on social have a real person people can get to know. If that person is camera-shy right now, that's fine. Being good on camera is a skill, and skills can be taught.

What's a trial reel?

It's an Instagram feature that shows a reel only to people who don't follow you yet, without posting it to your main profile. Think of it as a free testing lab: you can try several hooks on the same video and see which one wins before it ever touches your feed.

How is this different from hiring an agency?

A lot of marketing gets measured in reach and impressions (how many people saw something). Engineered Attention is measured in customers. You see the test behind every decision, and you learn why things work so you're never stuck guessing.

How fast will I see results?

Honest answer: it depends on where you're starting. You'll get real data from the very first tests, so you start learning right away. Anyone promising overnight results is skipping rule number two: test, don't guess.

What does it cost?

It depends on your business and what the work looks like. If there's a fit, Rhett will walk you through the options on your call. No surprises.

What happens after I apply?

Rhett reads every application himself. If it looks like a fit, you'll hear from him to set up a call.

Stop guessing.
Start testing.

Your next customer might be one hook away. Want to see if your business is a good fit?

Apply to work with Rhett

Get the views.Then get the customers.

10,000 views. Zero customers.Sound familiar?